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Michigan Ross Executive Education – Empowering the next generation of Middle East Business Leaders
PUBG / Krafton – Reigniting the PC Version
Krafton is the developer of the very popular battle Royale game, PUBG and PUBG Mobile.
HyperX – 2022 Content Creator Collaboration
HyperX is a brand committed to making sure every gamer feels they are included. No matter who you are, or what you play, WE’RE…
HyperX – Relaunching marketing efforts in MENA
HyperX is a brand committed to making sure every gamer feels they are included. No matter who you are, or what you play, WE’RE…
AMD – Launching Regional Social Media Pages
Advanced Micro Devices, Inc. is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business…
SentinelOne – Positioning Ai powered endpoint security leader in the GCC market
Blizzard Entertainment –
Blizzard Entertainment, is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games.
The digital world is moving with
a technical rhythm that’s not
going to stop.
Finding Professional Purpose in Uncertain Times
One year ago, I joined my first job. I had this big...
Beyond the Event Peak – Why Tech Comms Must Pivot in the Middle East
The Middle East technology sector has long operated on a predictable rhythm....
Steady Hands in Uncertain Times
Every business leader eventually faces the same moment: the point where the...
- The Evolution of Video Production Techniques: A Reflection on Our Transformation from Traditional PR to an Integrated Marketing Agency
- Finding Professional Purpose in Uncertain Times
- Beyond the Event Peak – Why Tech Comms Must Pivot in the Middle East
- Steady Hands in Uncertain Times
- Practical Lessons for B2B Marketers Running Niche Industrial Events
- The Middle East B2B Tech Shift: What CMOs Need to Know for 2026
- From Skyline to Storyline: How the UAE Became a Global Magnet
- The Middle East Isn’t a Recycling Bin for Marketing — It Needs to Start With a Blank Sheet of Paper
- GITEX 2025: Middle East Marketing Is Growing — But Still Underfunded
- Cracking the Saudi Code: What Global Marketers Still Get Wrong About the Kingdom
- GITEX 2025 Wrap-Up: Four Days. Six Clients. One Active Team.
- What GITEX Really Tells Us About the State of Media, PR, and Visibility in 2025
- Maximising Your GITEX Presence: Before, During and After the Show
- How Research Turns Insight into Revenue in the Middle East
- Introducing Active Studios: Your Partner for Video Production Services
- Generative AI is productive, yet not risk-free
- Why Tech PR requires a lean approach… & why I love my job
- Navigating the future: Marketing in Web3
- Jumping into PR: A Journey of Growth and Discovery
- MENA Markets Series – Saudi Arabia
- How will AI impact the Middle East?