DORCO – 2021 Creator Campaign

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Founded in 1955, DORCO is a Korean company specializing in shaving equipment that exports its groundbreaking products to over 130 countries worldwide. In 2020 DORCO brought its great quality razors to the Middle East Market, and wanted to push their marketing efforts to the next level in 2021. They turned to Active DMC for help given their local knowledge and connections with creators in the UAE.

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Active DMC came up with a way to engage with 17 content creators in the UAE in the lifestyle segment and created 17 pieces of content on their social media platforms, including a giveaway done on each of their stories. This was done in tandem with the distribution of 1000 razers in the UAE for anyone who signed up on the website.

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