Michigan Ross Executive Education – Empowering the next generation of Middle East Business Leaders
MREE sought to increase brand awareness amongst executives in the GCC and in turn see more executives and organizations choose to enroll for their open or customer programs.
Active created an integrated marketing plan that addressed the campaign objectives and included Social media, podcasts, video, event and thought leadership articles.
Active also worked closely with MR to host a GCC scholarship program for women executives, celebrating female empowerment and strides and sustainability.
Active recommended leading regional scholarships that directly championed two of Michigan Ross’ key campaign pillars – Diversity and Sustainability (2019 & 2022)
Winners were announced at an intimate dinner hosted by Michigan Ross with Alumni member attending.
Podcasts & Drive-Time
Active created a podcast series with different Michigan Ross faculty members discussing trending topics with regional business experts from the like of Emirates
Skywards, IBM, Cafu, Citrix and others.
We also created short audio clips featuring faculty members discussing trending topics for 5-10 mins.
Active recommended to create 1-3-minute videos where faculty members share their expert advice on how to improve leadership and management skills.