Blizzard partnered with Active DMC to:
- Strengthen its relationship with the gaming community in the Middle East
- Promote its key gaming titles such as World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®
- Further, increase its market share.
Active (Digital. Marketing. Communications) worked closely with Blizzard Entertainment to deliver on campaign objectives by:
- Developing creative campaigns that are not only built to promote its titles but designed to demonstrate Blizzard’s commitment to its regional fans.
- Strengthening the company’s relations with key gaming influencers.
- Creating regional tournaments and competitions designed to excite regional fans and encourage them to become active members of the growing community.
- Entering unconventional collaborations with regional artists, musicians and gaming enthusiasts.
Over 100 active gaming media and influencer engagements in 10 months.
8 creative out of scope campaigns, including regional artist collaboration. Reaching over
UMV per campaign.