Blizzard Entertainment –

Blizzard Entertainment, is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games.

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Blizzard partnered with Active DMC to:

  • Strengthen its relationship with the gaming community in the Middle East
  • Promote its key gaming titles such as World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®
  • Further, increase its market share.
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Active (Digital. Marketing. Communications) worked closely with Blizzard Entertainment to deliver on campaign objectives by:

  • Developing creative campaigns that are not only built to promote its titles but designed to demonstrate Blizzard’s commitment to its regional fans.
  • Strengthening the company’s relations with key gaming influencers.
  • Creating regional tournaments and competitions designed to excite regional fans and encourage them to become active members of the growing community.
  • Entering unconventional collaborations with regional artists, musicians and gaming enthusiasts.
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Over 100 active gaming media and influencer engagements in 10 months.

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8 creative out of scope campaigns, including regional artist collaboration. Reaching over

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UMV per campaign.


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