Due to the nature of GITEX’s saturated and competitive environment, standing out and securing quality coverage presented a challenge. With a total of 6 companies under its wing, Active (Digital. Marketing. Communications) needed to ensure that all are represented successfully as leaders in their domain and in the wider technology industry.
Active DMC developed tailor-made communication strategies for their clients to highlight their participation and activities at GITEX. By leveraging their media relations across English and Arabic dailies, broadcast, technology, and business publications, the team successfully secured top-tier opportunities to position the spokespeople represented as industry experts. With a 3-month head-start for planning and over 25 years of experience within the field, the Active DMC team is well-rounded in terms of GITEX knowledge and expertise, thus giving it an advantage within the region.
pieces of coverage across regional publications and channels
interviews secured across written and broadcast publications
GITEX previews secured