SentinelOne – Positioning Ai powered endpoint security leader in the GCC market
SentinelOne, innovative and rapidly growing cybersecurity startup, entered the Middle East market for the first time at the end of 2019. While competing with well-established cybersecurity brands, SentinelOne, the first AI-powered endpoint cybersecurity platform, was looking at increasing its share of voice in the region and gaining opinion leadership position amongst potential enterprise clients.
Active (Digital. Marketing. Communications) worked on leveraging SentinelOne’s subject matter content, introducing key regional spokespeople to target media while discussing the importance of stronger endpoint security infrastructures for enterprise clients:
- Regionalised blogs and opinion articles
- Interviews focused on SentinelOne’s innovations and regional presence
- Personalised and targeted media relations campaigns – “COVID-19 WFH care packages” and “Eid Greetings gifts”.
- Text over video footage videos for social media
