SentinelOne – Positioning Ai powered endpoint security leader in the GCC market

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SentinelOne, innovative and rapidly growing cybersecurity startup, entered the Middle East market for the first time at the end of 2019. While competing with well-established cybersecurity brands, SentinelOne, the first AI-powered endpoint cybersecurity platform, was looking at increasing its share of voice in the region and gaining opinion leadership position amongst potential enterprise clients.

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Active (Digital. Marketing. Communications) worked on leveraging SentinelOne’s subject matter content, introducing key regional spokespeople to target media while discussing the importance of stronger endpoint security infrastructures for enterprise clients:

    • Regionalised blogs and opinion articles
    • Interviews focused on SentinelOne’s innovations and regional presence
    • Personalised and targeted media relations campaigns – “COVID-19 WFH care packages” and “Eid Greetings gifts”.
    • Text over video footage videos for social media
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0 %

share of voice increase in 6 months from the start of the campaign

0 %

coverage achieved throughout the campaign.

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of all the coverage secured across target media.


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