Genetec – Social media program in the Middle East

// 01


Active (Digital. Marketing. Communications) has been working closely with Genetec’s team in the Middle East since June 2018 to develop and implement a social media campaign that will help them:

Increase engagements and reach their target audience.

Position Genetec as a thought leader in physical security.

Attract a wider audience that is traditionally disinterested in corporate cybersecurity and security topics.

Delivering thought-provoking articles in an engaging form.

// 02


Active (Digital. Marketing. Communications) has designed social media program that includes the following elements:

  • Posting of organic content generated from Genetec’s owned and earned channels in English and Arabic
  • Industry news content in both languages
  • A series of polls depicting various aspects of cybersecurity.
  • A series of videos that share insights on the region to raise awareness.
// 03


0 %

YoY organic engagement increase on Twitter

0 K

Organic impressions on Twitter.

0 %

YoY Increase in followers on Twitter.


Leave a Reply

Your email address will not be published. Required fields are marked *