Genetec – Social media program in the Middle East
Active (Digital. Marketing. Communications) has been working closely with Genetec’s team in the Middle East since June 2018 to develop and implement a social media campaign that will help them:
Increase engagements and reach their target audience.
Position Genetec as a thought leader in physical security.
Attract a wider audience that is traditionally disinterested in corporate cybersecurity and security topics.
Delivering thought-provoking articles in an engaging form.
Active (Digital. Marketing. Communications) has designed social media program that includes the following elements:
- Posting of organic content generated from Genetec’s owned and earned channels in English and Arabic
- Industry news content in both languages
- A series of polls depicting various aspects of cybersecurity.
- A series of videos that share insights on the region to raise awareness.
