HyperX – Relaunching marketing efforts in MENA
HyperX is a brand committed to making sure every gamer feels they are included. No matter who you are, or what you play, WE’RE ALL GAMERS.
HyperX wanted to revamp their marketing efforts in MENA, as they have been trying to expand more in the region but haven’t had a focused approach before. The market is filled with brands that compete directly with HyperX such as Razer, Steel Series, Logitech, and others. Those brands already had strong marketing and good branding in the region.
Our approach to getting the HyperX name out there was simple; make it as visible as possible to the everyday gamer, which matches HyperX’s message. This was done by:
- Relaunching the social media pages and giving them a casual tone, where we didn’t just talk about products, but about life as a gamer in general, including memes.
- Working with a very diverse and wide portfolio of content creators, both in the tech and gaming scenes, as well as in lifestyle. We didn’t restrict ourselves to ones that hit hundreds of thousands of views, but also those who were just starting out as well.
- Connect with gaming and tech media and establish good relationships with them.
- Supporting local events and happenings such as the GCON breast cancer awareness campaign, DGC KSA, and the virtuosity tournaments.
