Why most B2B tech video content in the Middle East isn't working, and what to do about it.
The production quality of B2B video content in the Middle East has...
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GITEX 2025: Middle East Marketing Is Growing — But Still Underfunded
This year’s GITEX felt different. Bigger. Sharper. More confident. But beneath the...
Read MoreGITEX 2025 Wrap-Up: Four Days. Six Clients. One Active Team.
GITEX GLOBAL — the world’s largest tech and startup show — has...
Read MoreWhat GITEX Really Tells Us About the State of Media, PR, and Visibility in 2025
Every October, GITEX turns Dubai into a global tech crossroads — thousands...
Read MoreMaximising Your GITEX Presence: Before, During and After the Show
GITEX has grown into one of the world’s largest and most influential...
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Introducing Active Studios: Your Partner for Video Production Services
In the world of digital content, video production has become a powerful...
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The Evolution of Video Production Techniques: A Reflection on Our Transformation from Traditional PR to an Integrated Marketing Agency
In the ever-changing communication landscape, video production techniques have evolved remarkably. As...
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Generative AI is productive, yet not risk-free
Artificial intelligence isn’t an overnight phenomenon, but it certainly seems so. The...
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Why Tech PR requires a lean approach… & why I love my job
There is something quite liberating about working in tech-focused communications. As an...
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Navigating the future: Marketing in Web3
The digital landscape is continuously evolving, and as we enter a new...
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