The Active DMC Way.

Active (Digital. Marketing. Communications) is a UAE-based Communications Agency with Middle East regional reach since 2003.

Trusted by renowned brands to introduce, position, and elevate their presence across different markets in the Middle East. We create narratives that pave the way for better engagement and reach with key target audiences. 

About Us

We are passionate about working closely with our clients and fostering long-term relationships with stakeholders including journalists, influencers, consumers, and the wider business community. As experienced communicators, we understand what it takes to create solid & memorable campaigns through pursuing a ‘fresher’ integrated approach. Our aim is to act as a trusted partner to our clients, delivering results that directly impact their regional presence and business objectives. 

Global Reach

Clients working with Active (Digital. Marketing. Communications) have access to over 25 years of experience, in driving successful and award-winning campaigns for Global brands operating in the Middle East and North Africa region. We extend our personalized Integrated Marketing services internationally through like-minded partners & affiliate networks.

Learn more about our Global partner and affiliate network

Our Mission

To be recognized as one of the most innovative and dynamic integrated marketing and communications Agencies in the Middle East. Our focus is on developing consistent and customer-centric communications across a variety of channels. Strategically, there’s much greater value to be had when a fully integrated communications campaign is delivered.

We strive every day to challenge ourselves to provide our Clients with a level of excellence that exceeds their expectations. We continually strive to be consultants and provide insight and market intelligence about a region we know and love.

Our People

We create an environment where our people look forward to coming to the Agency every day, to learn, grow and thrive. We promote a supportive and inclusive environment based on our Agency values of respect, accountability, drive, and vision.

Case
Studies

We are passionate to create deeply connected brands, services, and campaigns to enable stable and successful relationships between businesses and customers.

Michigan Ross Executive Education – Empowering the next generation of Middle East Business Leaders

Michigan Ross Executive Education – Empowering the next generation of Middle East Business Leaders

COP 27 – Highlighting Oman’s Commitment to Sustainability

COP 27 – Highlighting Oman’s Commitment to Sustainability

DORCO – 2021 Creator Campaign

DORCO – 2021 Creator Campaign

PUBG / Krafton – Reigniting the PC Version

PUBG / Krafton – Reigniting the PC Version

HyperX – 2022 Content Creator Collaboration

HyperX – 2022 Content Creator Collaboration

HyperX – Relaunching marketing efforts in MENA

HyperX – Relaunching marketing efforts in MENA

Client Relations

Ready to talk business? Shoot us an email.

We promote a collaborative partnership with our clients and view ourselves as an integral extension of their business. We are committed to developing long-term relationships with our clients based on trust through transparency.

Effective Conversion Rate
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Reviews

Shane Herrington

“The team at Active DMC are a passionate and creative extension of the HyperX team. The knowledge and experience within the gaming market was what impressed us the most. They have really understood HyperX’s goals within the MENA region and quality of service is something we have been impressed by from the very beginning.”

EMEA Social Media & PR Manager, HyperX
Kathy Anderson

“Active DMC has been providing NETSCOUT with comprehensive support for Public Relations and outbound communications in the Middle East for quite some time. They have secured some excellent interviews and helped position NETSCOUT as the industry leader in the Security and Analytics markets. The team is dedicated, informed, and always available, which has been invaluable during these unprecedented times.”

Head of EMEA Marketing, NETSCOUT
Shmoun Maqsood

“Active DMC has been a long standing and trusted partner of ours both locally and globally through their partnership with Hotwire. The team is always quick to respond, proactive and reliable. I always feel as though they are an extension of my team. What I appreciate most about Active is the deep relationships that they have with regional media. It’s clear to me that the team takes their time and puts effort into making sure Eaton stays top of mind when it comes to important influencers. This has directly influenced our awareness levels and supported our regional business goals as well. Thank you to the Active team for consistently delivering for us.”

Marketing Communications Manager, Eaton Middle East
Nicolas Chan

“Active DMC was our partner in rolling out Dorco’s global campaign. Their consul and in-market expertise helped raise awareness and engagement with the brand significantly. Throughout the process, Active DMC was also instrumental in helping the team navigate through cultural and language nuances to land an effective communications campaign. As a result of our collaboration, our client saw an immediate uplift in inquiries about the brand – a true indicator of a successful campaign”

Head of Digital - APAC, The Hoffman Agency
Nazih Fares

“The team at Active DMC has been vital to meet our goals at The 4 Winds Entertainment to support markets such as SWANA. Gaming and Tech PR experts are rare in the region, and their passionate staff carries the mantle of your brand in some ways better than our own internal team.”

Head of Communications and Localization
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Featured Stories

Listen to Active Podcasts

‘Active Talks’ podcasts are all about conversations that matter and are appealing to our listeners. Our podcasts cover current and hot issues related to a wide range of topics and industries including the world of communications, market trends, everything tech-related, cybersecurity, finance, Oil & Gas, Public Affairs, and gaming.

We seek to create and nurture a community that enjoys listening to our podcasts, walks away inspired, bemused, or both, and returns to hear more.

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Years of experience in running B2B and B2C integrated communication campaigns.

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Regional integrated communications campaigns since its inception in 2003.

Regional Numbers
  • New report from BCG highlights that more than 60% of the population in the Middle East are gaming enthusiasts, resulting in one of the highest shares of gaming mobile app downloads (50% compared to the global average of 40%)
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Michigan Ross Executive Education – Empowering the next generation of Middle East Business Leaders

View Project

COP 27 – Highlighting Oman’s Commitment to Sustainability

View Project

DORCO – 2021 Creator Campaign

View Project

PUBG / Krafton – Reigniting the PC Version

Krafton is the developer of the very popular battle Royale game, PUBG and PUBG Mobile.

View Project

HyperX – 2022 Content Creator Collaboration

HyperX is a brand committed to making sure every gamer feels they are included. No matter who you are, or what you play, WE’RE ALL GAMERS...

View Project

HyperX – Relaunching marketing efforts in MENA

HyperX is a brand committed to making sure every gamer feels they are included. No matter who you are, or what you play, WE’RE ALL GAMERS...

View Project