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Maximising Your GITEX Presence: Before, During and After the Show

GITEX has grown into one of the world’s largest and most influential technology events, attracting thousands of companies, decision-makers, and media from across the globe. But with so many voices competing for attention, standing out requires more than just a booth on the show floor.

At Active DMC, we believe GITEX should be treated as a complete campaign — one that starts well before the doors open and continues long after they close.

Before the show, it’s about preparation: sharpening your story, pre-booking interviews, and ensuring your media and content assets are ready to go.

During the show, it’s about execution: running a daily press office, securing tier-one interviews, generating social media content in real time, and making sure your stand attracts the right audience.

After the show, it’s about follow-through: fast media follow-ups, packaging highlights, and converting conversations into tangible opportunities for your business.

Last year at GITEX, our team supported global technology companies with measurable outcomes — from securing over 25 interviews during the show and 14 pre-event briefings, to delivering content across leading outlets including CPI Media Group, Intelligent CIO, Al Bayan, Edge Middle East, WIRED Middle East, and Gulf Business.

Active DMC is one of the leading regional tech specialized agencies in the Middle East, with over 20 years of experience helping technology companies across cybersecurity, cloud, data, and fintech achieve results.

If you’re preparing for GITEX and want to make sure your presence delivers impact, reach out to us at info@activedmc.com to request your one-page GITEX action plan.

Louay Al Samarrai

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