Why most B2B tech video content in the Middle East isn't working, and what to do about it.
The production quality of B2B video content in the Middle East has...
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Unlearning the 'Grind': Shifting from Volume to Value
By Rayan Abdulrahman, Senior Communications Executive at Active DMC PR is one...
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What I Learned from a Pitch That Failed?
After close to a decade on the agency side, pitching multiple clients,...
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Finding Professional Purpose in Uncertain Times
One year ago, I joined my first job. I had this big...
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Beyond the Event Peak – Why Tech Comms Must Pivot in the Middle East
The Middle East technology sector has long operated on a predictable rhythm....
Read MoreSteady Hands in Uncertain Times
Every business leader eventually faces the same moment: the point where the...
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Practical Lessons for B2B Marketers Running Niche Industrial Events
We recently supported guest acquisition and event management for a company entering...
Read MoreThe Middle East B2B Tech Shift: What CMOs Need to Know for 2026
The Middle East has entered a phase of accelerated technology maturity, investment...
Read MoreFrom Skyline to Storyline: How the UAE Became a Global Magnet
On 2 December, the UAE marks its 54th Eid Al Etihad —...
Read MoreThe Middle East Isn’t a Recycling Bin for Marketing — It Needs to Start With a Blank Sheet of Paper
For years, the Middle East has been treated by global marketers as...
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