Majority of consumers expect companies to act on climate change
Xerox’ marketing manager Lisa Graham discusses the environmental responsibility organizations are now faced with and how consumers sustainability demands are increasing.
For most channel partners, two terms have long dominated the sales conversation: reliability, and affordability. Recently another buzzword started creeping into the dialogue, gradually moving from inquiry to demand: sustainability. Businesses of all sizes are responding to the consumer demand for environmental responsibility, opening the door for channel partners to start a new kind of conversation.
More than three-fourths (76 percent) of consumers expect companies to take action against climate change and are willing to support those actions with their purchases, according to a study by Cone Communications. They’re not alone. A growing number of government agencies and other organizations in the public sector report that they prefer to do business with environmentally friendly companies.
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