Generation Start-up: Why Itcan thinks all e-commerce ventures should thrive in the crisis
For e-commerce businesses finding it hard to survive during the Covid-19 pandemic, digital marketing specialist Mansour Althani of Itcan has one message: “You shouldn’t be struggling at this time.”
“If you are,” adds the chief executive and co-founder of the technology and digital marketing start-up, “then there is something wrong”.
With people across the world staying at home as they follow government directives to help curb the spread of the virus, this is a perfect time for e-commerce ventures to flourish, says Mr Althani, from Saudi Arabia.
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