The 3-stage writing process
From being profound communicators to being able to see the bigger picture, writing is the most important skill that PR professionals should possess. Content development is at the heart of public relations. Through written materials, your client’s brand positioning and messaging are conveyed. This is why a public relations writer should be able to draft content that has an exceptional flow of ideas, correct use of grammar and thoughtful choice of words. However, it is no secret that we all have a writer’s block at times. Therefore, we have outlined a three-stage procedure to guide you through your writing process.
This stage is all about finding a topic that is relevant, studying the market and analyzing your references.
1.The Research Phase – That’s your opportunity to put on sherlock’s hat and review every link you find through your Google search. Reading other authors’ writing will help you understand what the scholars think, where the debate lies and how you can add value to your piece by tackling niche angle.
2.The topic of choice – At this point, you should have a clear idea about the topic you want to write about. Accordingly, you can develop your thesis – which is the most fundamental part of your byline. It is the statement that will formulate the main ideas of a piece and help you explore supporting proof points throughout.
3.Put ideas together – Having an outline to map your main ideas and subsidiary points out is necessary. This exercise will ensure that there is a coherent flow of ideas throughout the article.
The second stage of the writing process is all about developing the content for your piece.
1.The rough sketch – Try to follow the proof points listed in your outline and develop them further one by one. During this phase, you just need to write, write and write. The editing will come later.
2.Refer back to your thesis from time to time – It is very important that you have the main hypothesis of the paper always in front of you. Each point you develop throughout the article should be linked to the main argument.
The third stage is about reading and rereading what you have drafted.
1.Proofread the piece for errors – The final step of the process is to focus on fixing grammatical, spelling and punctuational errors.
2.Step into the shoes of the reader – This is a very essential habit to exercise because writers often get lost inside their own minds. Therefore, we recommend you take a step back, become a member of your audience and read the piece again.
3.Get your colleagues to review – Getting a new pair of eyes to go through your work will not only give you a fresh perspective but will help you get objective feedback to further develop your writing. Finally, a sanity check from your workmates can help you identify errors you may have missed in your manuscript.