Social Media: The Key to Success
Social Media: The Key to Success
Social media has changed the way that we interact and communicate with others. It’s also a powerful tool for marketing your business, regardless of industry. In this blog post, I will go over some essential areas to keep in mind when developing a social media strategy for your business
Finding Your Audience
Knowing your audience and where to find them is crucial for social media success. Understanding how different companies use different platforms and have different target demographics can help you choose the best channels to meet their needs. Social media doesn’t only give you the ability to promote and share your content, products, or services. It also gives you the invaluable ability to monitor and listen to what others are saying about you, or about services or products that relate to your business.
While we often use social listening and social monitoring interchangeably, they are not the same. The practice of “social listening” involves listening to online conversations, analyzing them, and responding to them. However, when you practice social monitoring, you study the broader context of your business, your brand, your products, your hashtags, your employees, your competitors, and your customers. You’re looking at the bigger picture here. With the help of social monitoring, you will understand your customers’ online behaviour better, giving you the insights you need to build an effective social media strategy.
Different Platforms for Different Businesses
You might be wondering how to determine the best social media platforms for your business. Many factors go into this decision, and it’s usually a good idea to use different channels based on industry, target audience, and business goals. To decide which platform you should focus on, first ask yourself, “What is my end goal?” and then find the platform that best suits your needs. Knowing who you are targeting will help you create your buyer persona, which in turn will lead you to the right platform to use for your business. For example, a fast-food chain looking to spread awareness and engage with their young audience would not promote their newest burger on LinkedIn; they would turn to Instagram as an option, as it’s more visual and far more engaging. Meanwhile, a tech or healthcare business primarily focusing on B2B marketing would find LinkedIn or Twitter their go-to platform to share their news and latest breakthroughs with their audience.
Your Content Strategy: What Will You Post?
Social media is not just about posting pictures of your lunch; it’s about providing value to your audience and answering their questions. Posting tailored and valuable content to your audience will help you build an engaged and interested demographic. Creating a strategy for the type of posts you’ll make, how often, and in what tone is essential for your success.
The more, the better, right? No. Instead, focus more on quality rather than quantity and adapt to each platform without cross-posting.
For example, with Twitter being a “microblogging” platform, posting frequently is acceptable since most users turn to Twitter to check instant updates and news. Meanwhile, with LinkedIn being networking and a business platform, posting between two and five times a week is sufficient.
The key to success with social media (or any business undertaking, really) is understanding how it works before diving into developing your strategy. If this has sparked any ideas, or if you need help implementing them, let us know! Our expert team would be thrilled to help you develop and implement an impeccable strategy based on your business objectives!
By Emad Raja, Digital Marketing & Social Media Specialist, Active DMC