Social media and brand storytelling

“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman

Here are some tips and ideas for your brand social media marketing sharing:

  1. When offering a contest at a live conference event, think about adding QR codes to the name badges. The QR code could contain a link to the competition – whether it is a simple sign up to the contest or “liking” of a Facebook fan page or to create new Twitter followers.
  2. Use paids ads in Facebook to accelerate successful content.
  3. According to the Pew Research Center’s Project for excellence in journalism, Facebook is among the leading drivers of traffic to 21 news websites. When sharing a good media story, don’t forget to plug it and link back to the page.
  4. The secret behind making it into friends “top news” feed is based on an algorithm” known as EdgeRank. Use words like “today”, “exclusive”, and “limited-time only” to increase your brands fan page EdgeRank.