Social media and brand storytelling
“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman
Here are some tips and ideas for your brand social media marketing sharing:
- When offering a contest at a live conference event, think about adding QR codes to the name badges. The QR code could contain a link to the competition – whether it is a simple sign up to the contest or “liking” of a Facebook fan page or to create new Twitter followers.
- Use paids ads in Facebook to accelerate successful content.
- According to the Pew Research Center’s Project for excellence in journalism, Facebook is among the leading drivers of traffic to 21 news websites. When sharing a good media story, don’t forget to plug it and link back to the page.
- The secret behind making it into friends “top news” feed is based on an algorithm” known as EdgeRank. Use words like “today”, “exclusive”, and “limited-time only” to increase your brands fan page EdgeRank.