February 20th 2011 I walked into Active PR as a Junior Account Executive. I was new to Dubai, I was new to public relations and I was a little worried that I didn’t know what I was doing. 41 months later I am walking out of Active (Digital. Marketing. Communications) as an Account Manager. I am no longer new to Dubai, I know a lot more about public relations and I am more confident in my abilities.
Active has given me so much, it has taught me the values of being a true professional, someone who takes pride in what they do, has faith in what they are saying and a person who knows what the real meaning of teamwork is. It has taught me how to be a master multitasker with an almost insane desire for perfection. It has taught me how to enhance my organizational skills and implement successful PR tactics. It has taught me how to develop my strategic thinking and more importantly the secret to delegating (those of you that know me personally know how hard that must have been for me).
The decision to say goodbye to Active has not been an easy one. I love the people I work with and the atmosphere at the office. I am not ashamed to say that for the past 3+ years I have been one of those lucky people that looks forward to work on Sunday and would rather come into the office when they are sick than staying at home.
In 2011, when I was swimming in the deep end and not 100% sure of what I was doing, I very quickly realized that I was surrounded by a family, everyone on the team was there to help, guide and support me. I have to give thanks to the Active team for always being there for me, not just professionally but personally and a massive thank you to Sawsan and Louay for always having my back and encouraging me to grow. Active is my home away from home and in my heart of hearts I know it always will be.