Customer’s needs are volatile and ever-changing. To keep up with this change, marketers must break out of their routine sales patterns to hit the right notes with their customers. More than ever, marketing teams need to constantly stay updated with the latest tools and techniques on how to break through the noise. Voila! Introducing: Lead Generation.

Lead generation is an effective process of finding and nurturing potential customers with the goal to ‘sell’ your product or service. According to HubSpot, 70% of marketers say converting leads is their top priority, but further data from Forrester suggests that only 0.75% of leads generated become closed revenue.

After handling multiple successful lead generation campaigns for our clients in the last quarter, here are my recommendations for running your own lead generation campaigns:

1. Set your goals: It is important to define the end-goal you want to achieve with the campaign. Is the key purpose to just surge sales or increase registrations for an online seminar? Setting a clear strategy at the start of the campaign will help you achieve your goals by implementing measurable tactics.

2.Know your W’s: Understanding who, what and where your target audience is the next step for any lead generation campaign. It is also important to conduct market research to understand the fundamental problem your customers are facing. By finding the problem, it is easier to position your product or service as a solution provider.

3.Keep the momentum: Once you have completed the campaign and collected your potential leads, it is vital to have a strong follow-up process to ensure the sales conversion happens. One of the ways to achieve this is by sending across quality post-campaign material, so that the customer can make an informed decision.

Regardless of your industry, if you implement the above three steps into your lead generation campaign, it will assure quality leads and increased sales.

Drop us a line to know more about how to run successful lead generations campaigns!