Effective comms strategy is the key to a successful Merger and Acquisition
Mergers and acquisitions (M&A) often can create uncertainties and discomfort for employees and stakeholders. You can ease some of this stress with an ‘effective and accurate communications strategy.’ Without it, you run the risk of rumor mills, perplexed brand messaging, disappointed employees and distrustful customers.
Here are few tips to keep in mind to ensure a smooth transition:
Your external audiences include not only your clients, but also the public at large. They already have a set perception of your company which will take the right consultancy, strong messaging and time to change. Therefore, do not look at your PR agency as a mere press release distributing and news monitoring mechanism. Not involving your agency will only increase the risk of having a poor transition thereby affecting your company’s image.
By Komal Mishra, Communications Executive, Active DMC