Crown the New King of Marketing – Video Content

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From traditional television commercials in the 60’s to today’s YouTube, Vine, Snapchat, and even Facebook Live, it’s no secret that video has become a primary source of content during our daily lives. While convenient and efficient for the consumer, video marketing provides Marketers with an appealing, versatile, and very shareable medium to reach their audiences.

With online video quickly becoming a significant means for people to satisfy their information and entertainment needs, businesses that fail to embrace it in their internet marketing strategies will do so at their jeopardy.

There was once a time that attaching a picture of one’s products or services was enough to entice buyers. While images can most certainly improve your business and communication with your consumers, videos have a much further reaching effect on today’s media-driven culture. People are presented with so much information on a daily basis that they must actively decide what deserves their time to read and view. Video promotions will bring a vibrant understanding of the benefits of a product or service. Consumers also find it more convenient to watch a video while trying to accomplish other tasks. Providing this convenience to the consumer has proven to be a highly effective marketing technique.

Here are few highlights from a recent Forbes article:

  • Video is projected to claim more than 80 per cent of all web traffic by 2019.
  • Embedding videos in landing pages can increase conversion rates by 80 per cent.
  • 90 per cent of customers report that product videos help them make purchasing decisions.
  • Video ads now account for more than 35 per cent of all ad spending online.
  • 59 per cent of company decision makers would rather watch a video than read an article or blog post.

It’s proven that video content has increased conversion rates in sales; however, poor production quality may have the reverse consequence on a consumer. Products and services that are not presented in the best way can drive away potential business. As with all marketing techniques, quality should always be of the main concern. When creating video ads and promotions for the website, be sure to carefully consider a well-thought out communications campaign.

If you’d like support in quality-driven and strategic video creation, connect with us for more information! 😊