BORGATA LEVERAGES SEAMLESS VIDEO AND QUIZ CONTENT TO INCREASE CONVERSIONS
To celebrate the launch of M life Rewards, Borgata Hotel Casino & Spa has launched a 10-week giveaway, where website visitors can watch an informative short video clip or take a quick quiz to unlock an entry form.
MARKETING CAMPAIGN OBJECTIVES
- Drive detailed data acquisition and opt-ins for future marketing communications
- Use engaging video and quiz content to encourage participation and maximize entries
- Promote the dedicated hashtags #LiveTheMlife and #MlifeAtBorgata to inspire social conversation
- Socialize Borgata’s website by integrating content from its owned social channels
SWEEPSTAKES SOLUTION
Borgata Hotel Casino & Spa makes the ideal location to relax and switch off from reality thanks to its luxurious spa facilities and exquisite fine dining, and after recently becoming part of the MGM Resorts International family, there’s now even more reason to start booking. To celebrate their partnership, and to engage and interact with visitors browsing the website, Borgata Hotel Casino & Spa has published a social hub, complete with a seamless ‘watch and win’ style video and quiz sweepstakes to engage potential customers.
The sweepstakes takes participants through a series of stages, where firstly they are required to watch an engaging 20 second video or answer a quick quiz to begin their entry to learn about the M life Rewards program. After watching the video or answering the question, participants are seamlessly presented with a form to submit their personal contact details to complete their entry, acting as valuable audience data for Borgata Hotel Casino & Spa. Participants must submit their name, email address, date of birth, home address and phone number, and can also choose to opt-in to receive future marketing communications and updates. To incentivize participation, Borgata Hotel Casino & Spa is giving fans the chance to win a grand prize getaway to an M life Rewards Destination every. single. week.
To accompany the sweepstakes, Borgata Hotel Casino & Spa is also encouraging its customers to register for an M life Rewards card to receive the latest benefits and rewards across 17 MGM Resorts International Destinations. And to socialize its website, the brand has also integrated the most influential content from its owned social channels within its webpage on a social wall for visitors to browse and share. Using the hashtags #LiveTheMlife and #MlifeAtBorgata, customers can also share photos or comments surrounding their own hotel experience at Borgata Hotel Casino & Spa through their own social channels.
Keep your eyes peeled for new Wayin App Store launches, as soon there we’ll be announcing an exciting ‘Watch and Win’ app for you to use, just like Borgata!
Watch the video here.
Original blog from Wayin by Jessica Williams