AD-APOCALYPSE: WHY BRANDS WON’T SURVIVE WITHOUT INTERACTIVE EXPERIENCES
Over the last ten years, marketing has been a decidedly one-way affair. In the scramble to capture consumers’ attention, brands have sought to push their message wider, louder, and further – with marketing that thrusts advertising cheerily into increasingly intimate contexts.
The digital marketing we’re familiar with relies on a ‘broadcast’ approach. Budgets have moved across to digital, but up until now the majority of digital marketing is still just a broadcast format.
Click the link below to know why digital advertising isn’t working.
Original blog from Wayin by Danny O’Reilly