Barbara Bates takes reins as new CEO of Hotwire


Dubai: Barbara Bates has been appointed as Group CEO of the international technology communications agency, Hotwire, represented by Active (Digital. Marketing. Communications) in the Middle East. Barbara was most recently North American CEO of Hotwire following the acquisition of her agency Eastwick, one of the leading integrated communications agencies in Silicon Valley for the past 25 years.


Barbara’s experience and connections within the technology ecosystem and beyond will provide Hotwire even greater opportunity to deliver award-winning campaigns for some of the most exciting brands in the world.